A/B testing for a new emblem in promotion of the product in mass-market
This article based on instruments of a new microservice “Premium Graphics for Design of Logotype” (BundleSpace.com).
In brief, all presented information in this article is the vision of a team of web service BundleSpace(.com) in case of actual marketing task: to do the best choice in the design of logotype to promotion of the new product in mass-market in quick mode.
All we know the A/B test is a standard marketing instrument to analyze the choice of targeting auditory (in situations of the factor analysis with different visual designs for the product in the mass-market).
For example, we have 5 days a week to choose the best combination of package of shampoo with a new printing label with a visual image of the product (for example, shampoo with shades of flower or fruit).
If the manager of marketing will goes to the designer to do the task for drawing the label from zero points to do all unique (by skills of hand drawing) so it will a long way (or road to hell), because it needs time to do the well-drawn design of 3–10 variants in the multi-colored visual edition.
If the manager will choose the microstock to choose visually actual images, the web service will quick way to search, preview and download images with extended licenses for legal commercial use in work for the promotion of a new product in the mass-market.
The regular cost in case of microstock for download of one vector image is about $20. But real is economy in use of deal (like “Premium Graphics for Design of Logotype” on AppSumo). Digital download is a quick process no longer 5 minutes to finish the process of search, preview, and download the chosen premium graphics for the logo.
In discount the offer for marketing: the promo code for ten images with extended license by $10 plus an extended license for all downloaded images. It`s actually in the quick mode of 5-days for A/B test to choose the package with label to the promotion of the new cosmetic products.
Step by step for the best choice in A/B testing of a new label on product in mass-market
If the company has a fixed visual identity (fonts, style, and colors), it will be not a long story to change the colors in vector image plus edit the title for the product on the label (in the style of corporative identity).
A/B test on a group of people from targeting auditory is good to have a quick resulted marks and reviews of each variant (form of package, colors and image on label in combination with fonts in the title of product).
The cost of design (download of images from $20/extended license for one image in regular price or $10 for ten images in discount period) plus price for font-family (if needs visually new style on label) cost about $18–48.
It means the cost of visualization will be cheaper in choice of microstock to quick download of images, because the use of created images is better than drawing by hands a series of images in quick time in a one week.
The A/B test is the right way in a couple of use of web service BundleSpace(.com) to choose the premium graphics and use in marketing aims for best-looking products to the mass market.
Please, we welcome an expert opinion in case of a subject in this article.
Thanks you for attention.